Our biggest aim with our wholesale range is to have our goods in stores in which we would feel right at home in, stores in which we could walk in side, breath a sigh and feel that we are are destined souls. I do suppose that it is quite corny, but we love what we do, and love to be able to work with others who feel the same way.
Several months back we were contacted by Amanda Matulick who was opening a new retail and cafe store in North Adelaide called E for Ethel. Other then the fact that we loved the super cute name, we loved Amandas approach and ideas for turning her dream store into a reality. We are now super proud to let you know that the store is open, serving delicious treats, and stocking some gorgeous hand made finds (including our good old Bespoke goodies!).
The lovely Amanda has had a little chat to us about her new store:
Tell us a little about E for Ethel?
E for Ethel is a small and lively store filled with great quality + delicious treats, cosy chairs, pretty things and one-of-a-kind finds. Our philosophy is to keep things affordable and ensure that our customers feel welcomed, relaxed and the recipients of excellent and personal service.
Our goal has been to reuse as much as possible along the way, and have built the business with rescued hard rubbish classics, hand-me-downs, op shop finds and seconds timber as much as possible. We have always been drawn to classic furniture pieces and have found that many customers immediately have a nostalgic and sentimental connection with our space (it's not uncommon to see a table top being lovingly patted)..!
What are some of your favourite brands in stock?
We look for beautiful products that are handmade, sustainable and Australian – and lordy do we have clever local artists and craftspeople! Our challenge has never been to find individual pieces, the difficulty has been to choose between them (limited only by our budget and space)!
I do a lot of research before choosing stock and tend to blog-hop and discover so very much adorable things along my way! Some of our fav pieces currently in stock are:
- Gretel Girl Draws (SA) stunningly detailed hand illustrations layered onto vintage fabrics then finished in embroidery hoops with hand-stictched detail.
- Me and Amber's (NSW) silhouette style hand screen-printed products.
- The Delilah Devine (SA) range including brooches, prints and her classic Vintage flying ducks.
- That Vintage (TAS) Tasmanian Myrtle Timber Jewellery.
- And the Vintage Tea Cup Bangles by Lindsay Pemberton (NZ) (we simply cant resist the odd offshore artist!)
One thing you love the most about your shop?
It's totally cliché, but we are rocking the day to day reality of living a dream. It's totally smile worthy, especially walking through the door to start the day and being greeted by the morning sun shining in through our lace doily window display – perfectness! The fact that it comes hand-in-hand with working alongside super talented artists and craftspeople (and their beautiful works!) and goodhearted local businesses makes it all the more sweet.
Left :: Phoebe Lamps and That Vintage Pendants. Right :: Gretel Girl Draws Hoops
What is life like North Adelaide? Favourite finds?
North Adelaide has such a great culture and an amazing and supportive community – we already feel completely at home here! We cant say we have a single fav find, but instead stacks of new friends and local businesses we love to support!
Contact details and opening hours?
We are currently open 7 days a week:
Mon to Friday – 8am to 5pm
Thurs – 8am to 8pm
Sat + Sun 9.30am – 4.30pm(ish)
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Images by Gianna Grbich Photography.